Advertising Agencies
Informationen für Anzeigenkunden der S. Karger GmbH, Freiburg
Showcase your Products
You are looking for a cost-efficient medium to showcase your medical, technical and pharmaceutical products and services? With advertisements in our specialty journals spanning the entire spectrum of biomedicine you can reach the decision-makers you need to reach in precisely the medical fields you are targeting. Browse by specialty/subject or scan the alphabetical Journal List – we are certain you will find the perfect medium for your message in one of our journals!
Details on press run, audience and rates can be found in the special 'Advertising' section of every journal's homepage.
For an overview on our entire journal program download the Media Data/Rate Sheet in CHF, USD or EUR (as PDF files, you need Acrobat Reader by Adobe), with details on frequency, rates and sizes.
Advertorials / Product News Sections
Several of our journals publish Product News – in combination with an ad in the same issue this creates a very strong impression. Get in touch with Peter Roth for more information.
Ad Rates, Color and Position Charges
For an overview on the rates of all Karger Journals go to the Media Data Download.
The rates given are the basic rates for black and white ads. Our color surcharge is CHF 520.– / USD 520.00 / EUR 370.– per color (standard or matched). The full-color rate is reached by adding 3 times the color charge to the basic black and white tariff. Color charges are non-discountable.
Firm booking of a preferred position is subject to a supplementary charge:
inside front cover = plus 20% of the basic b/w rate
inside back cover = plus 15% of the basic b/w rate
back cover = plus 50% of the basic b/w rate
Please see the individual journal's home page for availability and note that this may vary from journal to journal as well as from issue to issue.
We can accept requests for preferred positions other than those specified above only on a non-committal basis as they are subject to editorial approval.
Exclusivity
The exclusion of competitors can only be guaranteed for fully sponsored (supplement) issues. Please contact Peter Roth for more information.
Inserts
Acceptance of loose and bound inserts may depend on editorial approval. The rates listed in the Media Data/Rate Sheet apply to loose inserts weighing no more than 15g and bound inserts of two pages. For other formats and weights please send us a specimen for a quote.
When sending us your inserts please make sure they are delivered 'DDP' (Delivery Duty Paid), at least 4 weeks prior to planned date of publication. Any taxes or charges leveled upon their receipt will be charged back to you.
Distribution Split
Distribution of material exclusively to Swiss readers is possible for inserts in the following journal:
Gynäkologisch-geburtshilfliche Rundschau (Homepage)
Rebates
You are eligible for a series rebate on your order if you book 3 or more ads for one advertiser simultaneously. The ads may be for different issues of one and the same journal or for different journals.
The discount varies depending on the number of bookings:
10% for 3 insertions
15% for 6 insertions
20% for 12 insertions
Special campaigns: Place an ad campaign in all Karger journals of one field and get an additional discount!
Non-profit organizations and publishers are entitled to a special 35% discount.
Agency Commission
Advertising agencies are compensated with a 10% commission on the total cost of the advertisement.
Booking and Invoicing
Bookings must be made in writing. Fax and e-mail are acceptable. Your order will be confirmed in writing and unless countermanded the booking is thereby binding. Invoices are issued at the end of the month in which the issue is published and are mailed to the customer (as opposed to the advertiser). Terms of payment are 30 days net for Switzerland, 60 days net for Europe and 90 days net for Overseas.
Tear Sheets
One set of tear sheets will be sent by surface mail to the invoice address unless you inform us otherwise.
Electronic Data Transmission
Print-ready PDFs are preferred, but we accept QuarkXpress-Passport 4.0, Adobe InDesign CS and Adobe Photoshop 5.0 TIF or EPS files with a resolution of 300 dpi.
Please send files on CD-ROM or to server: ftp://prod:ghost@ftp.karger.com. In the latter case, please notify us of the filename by e-mail to Tom C. Maurer.
Data for color ads should be accompanied by a color scale. Bleeds: the gutterside must be trimmed. Please note that the data will not be archived by us.
Contact Address
Whatever your advertising needs, contact us, we will be glad to assist.
S. Karger AG
Advertisement Service, Tom C. Maurer
P.O. Box
CH-4009 Basel (Switzerland)
Tel. +41 61 306 12 55
Fax +41 61 306 12 34
t.maurer@karger.ch
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Media Data Download
